wasn't planning on telling anyone except my family about this...because I didn't think it was a big deal...but after a good friend's convincing skills came into play, here it is! Last month, the opportunity came up for me to be part of the Marketing Mojo section in the February issue of Rangefinder. It's all about innovative uses of social media and how photographers can use it to promote their business. If you'd like to read the article, you can check it out here. I shared my experience with hosting my end-of-the-year photo contest that was live on the blog last month. Here's my excerpt from the article:
“Hosting an end-of-the-year photo contest on my company blog proved to be a very successful marketing strategy. The photo with the most votes received a product of value to the client, a coffee-table album with photos from the session/event in the winning photograph. To cast a vote people had to visit the blog, scroll through the photos and leave a comment with the photo number they selected. I spread the word about the blog contest by e-mail to clients whose photos were chosen. I also tweeted about the contest and posted it on Facebook. Traffic on my blog more than quadrupled within hours of the initial contest announcement.”
The photo I submitted to go with the article is one of my all time favorites. Amanda on the purple couch :) I do have to correct the article though; the photo was tagged as being taken in Louisville, KY, September 2010, when in reality it was taken in Fredericksburg, VA, May 2010.
This may be a small feature, but I'm proud of it! So here it is! :)